Today’s inaugural edition of Better Know a Media Source comes from an article in today’s edition of the National Post – The Fighting Post! – and an article on “research” that shows hey hey, ho ho, Stépane Dion has got to go:
'It's over' for dion, research suggests
Step down sooner rather than later: focus groups
James Cowan, National Post Published: Friday, October 17, 2008
Stephane Dion may be taking time to mull his political future, but Canadians have already said goodbye to the Liberal leader, according to new research.
Ensight Canada, a consulting firm, will today release the results of focus groups it conducted on Wednesday night, less than 24 hours after the polls closed.
Actually, if you read the article it becomes clear the focus groups didn’t find that “it’s over” or that Dion should “step down sooner rather than later.” Indeed, read the piece and you learn the groups didn’t really talk about Dion at all. Which is a problem in and of itself, but not the spin being put on the findings by the Post. And by our “researchers” from the company that did the focus group testing. A company I’d never heard of called Ensight Canada, described by the Post as “a consulting firm.”
I have heard of the two Ensight principals the article quotes though: Jamie Watt and Robin Sears. The article simply identifies them as principals with Ensight. Are they professional independent researchers, you ask? Well, let’s get to know them better, shall we?
Jamie Watt has deep Conservative links. A key backroom player in the Mike Harris “Common Sense Revolution” in Ontario, he chaired Jim Flaherty’s campaign for the Ontario Conservative leadership and then co-managed the PC’s provincial campaign in 2003 for Ernie Eves.
Robin Sears was a national director of the NDP and was a regular NDP pundit, but is better known now as the lead spokesperson and apologist for former Conservative Brian Mulroney during the (still unresolved) Schreiber business.
That background seems to add a new dimension to their commentary and “research” I think. Recommend this Post on Progressive Bloggers