Wednesday, April 25, 2007

Liberal TV ad 2.0

The Liberal Party has released a follow-up ad to their earlier television ad this morning. It picks up and builds on the same theme, climate change, as the previous ad, but it's a bit longer and takes a shot at the Harper Conservatives as well. I'll say that I thought the zoom-in of the baby was a bit cheesy, but otherwise I like this ad. I think the addition of the shot at Harper and pivot back to Dion effective, and I like the added footage from Dion at the end and the positive, hopeful message it portrays.

Compare this ad to those lame CPC 'not a leader' ads. Those were just negative for the sake of being negative. This ad calls Harper on his record, but on a policy point and as part of a larger policy message. It's a telling difference.

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Sinestra said...

Agreed. The poor baby looks a bit scared, too. But with Harper as PM, who wouldn't be.

¢rÄbG®äŠŠ said...

What Sinestra said.

I think the baby shot cheapens it.

Robert said...

Maybe so, but that image will be more likely to bring home the message to parents.