The Liberal Party has released a follow-up ad to their earlier television ad this morning. It picks up and builds on the same theme, climate change, as the previous ad, but it's a bit longer and takes a shot at the Harper Conservatives as well. I'll say that I thought the zoom-in of the baby was a bit cheesy, but otherwise I like this ad. I think the addition of the shot at Harper and pivot back to Dion effective, and I like the added footage from Dion at the end and the positive, hopeful message it portrays.
Compare this ad to those lame CPC 'not a leader' ads. Those were just negative for the sake of being negative. This ad calls Harper on his record, but on a policy point and as part of a larger policy message. It's a telling difference.
Wednesday, April 25, 2007
Liberal TV ad 2.0
Subscribe to:
Post Comments (Atom)
3 comments:
Agreed. The poor baby looks a bit scared, too. But with Harper as PM, who wouldn't be.
What Sinestra said.
I think the baby shot cheapens it.
Maybe so, but that image will be more likely to bring home the message to parents.
Post a Comment